Odell's editorship, which began in September when Cosmo poached her from Buzz Feed. Young has promised to move Hearst from "months to moments," partly by increasing the metabolism of its web editors.
Web stories now seem edgier and bawdier than the already-edgy and bawdy Cosmo fare, with quick-hit posts about public masturbation, erections and so on. Odell is part of Hearst's broader digital strategy under Mr. Cosmo became his test lab for the strategy, a key part of which was hiring Ms. The focus on digital couldn't come at a more critical time for Hearst, which has been subject to the secular headwinds affecting print magazines.
Readers are increasingly turning to digital-only sites for their news and entertainment -- and advertisers are tagging along.
Cosmo's monthly unique visitors climbed 45% in November compared with the prior year, according to Com Score, reaching nearly 3.6 million.
Odell, editor of Cosmo's website, and other edit staffers debate the merits of certain sexual positions, take a swipe at Teen Vogue and, a few minutes in, welcome the shirtless man.
It was the latest step in an effort to build and foster a sense of community with Cosmo's growing online audience, according to Troy Young, president of Hearst Digital.
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The print version of Cosmo is Hearst's largest publication in terms of ad revenue.The live pitch meeting grabbed from 1,000 to 1,100 views, according to Hearst, and more than 500 mentions for #cosmolive on Twitter. Odell promised, adding that she was envisioning the Cosmo audience leaning in to a computer to watch. "Now they're curling up around a device." But the question of making money from that traffic and engagement is still being answered."We're building an infrastructure to sell the website more aggressively," Mr. The site is also adding staff to cover politics, among other topics, according to Ms.The network also dropped CK from its upcoming comedy benefit, Night of Too Many Stars.I Love You, Daddy was a controversial movie even before the Times report came out, but its content looks even more questionable in light of the specific allegations within the Times report.
It closed 2013 up 6.2% in ad pages, according to the Media Industry Newsletter.